![]() ![]() ![]() Initially shares sold for $10 and showed a decline to about $5 by the middle of 2012.2 Zynga’s hope is to create more whales, a term referring to heavy consumers of virtual products. Zynga grew on this business model to revenues topping $600 million in 2010 (from $1 million in 2008).1 Zynga went public with an intial stock offering in late 2011. The term freemium refers to the free games that companies offer to consumers as a tool to sell virtual products that help freemium customers succeed in their game play. Zynga and other online gamers now use the “freemium” as the primary tool to create customers. Zynga games like Castleville, Cityville, Farmville, Fishville, and Zynga Poker have become a social networking phenomenon in recent years. While Zynga’s original marketing strategy was to provide games free to users and generate revenue from advertisers, they’ve morphed into a revenue model strongly driven by Facebook users. Zynga is one of the major players in online gaming. The online gaming companies don’t even have to manufacture or sell consoles as loss leaders. Before the widespread adoption of online gaming, companies like Nintendo used game consoles as loss leaders to create customers for games. Perhaps the connection between Kodak and video games isn’t so obvious, but success in gaming is all about creating customers. Kodak’s success lay in film, not in cameras. In times gone by, companies like Kodak were heralded for using inexpensive cameras like the Kodak 110 to create customers for film and film services. Babin, Louisiana Tech University An old marketing adage puts forward the importance of creating customers. "Zynga is committed to building a truly local offering in China and the announcement today is a continuation of the company's overall international initiative of creating high-quality games that can be enjoyed across all cultures and languages," the company said in a release.This problem has been solved: Solutions for Chapter 2C3 Problem 2Q: Virtually Free! Written by Barry J. The game features decorations, architecture, storytelling, quests, events, and action mechanics tailored to Chinese culture, according to Zynga. The development of "Zynga City" is led by the San Francisco-based social game creator's studio established in Beijing in May of last year with the purchases of XPD Media. "We are expecting that more and more international social game developers will bring their popular games to Tencent Open Platform for Chinese Internet users and this will support the rapid growth of the social game market in China," he continued. "We hope that Zynga City will be a success on Tencent Open Platform," said platform general manager Lin Songtao. The test version of the game launched on the month-old Tencent Open Platform lets people in China play in their own language. "Cityville" had slightly more than 80 million monthly active users as of Monday, according to the AppData website. Zynga boasted that "Cityville" is the most widely played game at social network Facebook, citing figures from industry tracker AppData. In the game, players build dream cities complete with businesses, homes, park and landmarks and then invite friends to take up virtual residence in the form of animated characters that run shops, enforce laws, and more. The free online game is a version of a "Cityville" game playable in French, German, Italian, Spanish, and English when it was released in December. ![]() (San Francisco, USA) - US social games star Zynga made its debut in Mainland China with a localized "Zynga City" title launched in an alliance with leading Chinese Internet service Tencent. ![]()
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